Did you know that there are 38,000 searches per second on Google? Ideally, internet surfers click on the first three URLs on the search list. Google universal search blends videos, images, news, books, and local searches to provide the most accurate search results. Looking closely at the results, you will notice the prominence the search engine gives to YouTube Videos.
Make your way up to the first three on the search results lists with YouTube ads to be found on Google search.
Here is a blog that is a step-by-step guide to using YouTube Ads to expand your business.
A Channel on YouTube
Use your Gmail Id to watch, comment, like/dislike, and share content on Youtube. But you must upload videos from your YouTube Channel. Here’s how you can get one.
- Sign in with Your Google Id (the one to link your channel) to YouTube; The sign-in is on the top right corner. Log in.
- Check the top right corner to click on the profile icon and click on — create a channel.
- Create your channel, choose between your custom (brand) name or your name. Choose Custom name; You will receive a prompt to name your channel. The custom name determines your branding success. Add keywords for searches to find your brand.
Optimize your YouTube Channel
You will then receive a prompt to customize your YouTube channel. The customization should be more of an optimization. You have to input a description for your brand; choose what you put there. Most visitors will read it before engaging with you. Here’s how you can optimize the brand bio?
- Use keywords in your titles and descriptions. The first 70 words should be keywords.
- Add links to your website and social media handles; It makes it easy for people to connect with you.
- Use thumbnails to attract viewer attention.
- Add hashtags and related tags.
- Use the end screen to display your CTA.
Decide on the Type of Video
Advertisement becomes meaningful only when the audience is meaningfully interacting with it. Without such an interaction is a total waste of time and money. There is no point in targeting an audience with an ad that disinterests.
Your marketing strategy is a success if the viewers watch your video and connect with you. You can achieve that with Trueview ads on YouTube.
Yes, view ads help advertisers to get the maximum views. The mode of billing is Cost per View (CPC). The charge is only if the viewer watches the first 30 seconds of the video. If the video is not 30 seconds long, you pay if they watch the complete video. The focus is on impressions and not on views. Choose from the available formats to suit your brand and budget.
Skippable In-Stream Ads
These 12 seconds to 6 minutes videos run before the start of the video. It runs for 5 seconds and displays a counter on the screen. The viewer has the option to skip when the counter shows 5 seconds. If the viewer continues watching it for 30 seconds, YouTube adds a view and will charge the advertiser for it.
But if they skip it and don’t engage with the ads, you pay nothing. The marketer can impact the viewer with captivating views, enticing text, and CTA. The CTA will have the link to the brand website.
Video Discovery Ads
These ads help to target only YouTube search results. They put your business in a prominent position to draw the prospective customer. The advertiser will pay for every click on their ads. It does not redirect the viewer to your website. But to the YouTube videos webpage, you chose to advertise.
These videos must move the viewer to engage with you by subscribing to your channel or adding a like or dislike, etc.
Non-Skippable In-Stream Ads
These are ads that show amidst a playing video or immediately after it ends. The viewer cannot skip them. They are 15-20 seconds long, and they play the entire length.
Marketers can capitalize on this feature by adding dialogue, a catchy tune, or other elements that spark viewers’ curiosity. The idea is to present your brand in the best way. Add a CTA to push the viewer to click on it.
Bumper Ads
These are the short six-minute videos that show just before the main video starts playing. Although these videos are too short for a story, use them to launch new products or events or even to complement your running market campaigns. The focus here is to use the allotted time effectively. Showcase the best about the brand in a way to impress and remind viewers.
How to Choose the Right YouTube Video Format for Business Expansion
Marketers cannot just try one format and continue using the same to market their business. Ideally, it is best to utilize each of the formats. And settle for the one that best suits the brand.
Start with the popular in-video format and upload a video of 60 seconds or go for the skippable with a 15 seconds video.
Overlay ads show in the form of a semi-translucent image at the bottom of the screen. They help in creating brand awareness.
In search, ads appear on the top of the search results and attract viewers who search for related content.
Make your YouTube Ads and Upload Them
Once you decide on the format, create the video to upload on YouTube. The first three seconds of your video are the decision for viewers to skip or continue. Here’s what you must do to utilize them better:
- Identify the context of the platform— that’s how you add value to your ad.
- Place the best and impactful parts of the video in the first 3 seconds.
Captivating and impactful parts could be addressing the pain points of customers and hinting that you have a solution to the problems.
When the video is ready, upload it on your YouTube Channel.
Plan and Fix Bidding Budgets
Planning and fixing bids is a lengthy testing process that can take much of your time and patience. Do it meticulously to get the most of the YouTube marketing campaign. Here’s what you can do:
- Link your channel to Google Adwords.
- Decide on a CPV.
- Set the bid limit. Start on a low but remember that high bids get you more traffic.
Decide on a Targeting Option
Use the targeting options that YouTube offers to the maximum. If you choose to attract people by focusing on their interests, identify the demographics and behavior of the viewers. Target the ones who have an interest in your merchandise. Continue to test each option to settle on the ones that get you the most traffic.
Keep Connecting with your Audience
There is no time to relax after uploading your ads. A connection and interaction with the audience is a must. You have to be online engaging with them by replying to their comments. That’s how you can drive leads.
Lead Conversion
The purpose of running ads on YouTube is to convert viewers to customers. It is for this reason that the end screen of your ads must have a CTA. The CTA should encourage the audience to click. It could be a discount offer of freebies. A CTA with a valuable offer is something the viewer cannot refuse. It is known to convert leads at a quick rate.
Conclusion
There is only one thing you now need to do. Follow the steps and watch your business grow via YouTube Ads.