Trade shows are traditionally a popular way of marketing businesses, products, and services. Although advances in technology have significantly changed marketing, the value of trade shows as a marketing approach cannot be overemphasized. However, it is imperative for you to remember that the impact of a trade show will significantly depend on the quality of your trade show display. If you get it right, you will attract the attention of more potential customers and give them a lasting positive impression about your business. Below is a rundown of some of the top benefits of attending and exhibiting your products in trade shows.
High Lead Generation Potential
This is probably the most significant benefit that you can expect from displaying your products at a trade show. Some trades shows can have attendances of up to a hundred thousand people, or more, from many different countries. Each of the attendees is a potential lead for you to capture. Asking for their contacts during presentations and getting their business cards is an excellent way of getting new leads. However, it is essential for you to tell them that you will be contacting them after the trade show. It also pays to contact them immediately after the trade show when the memories of the event are still fresh.
Cost Effective Marketing
The cost of renting a trade show floor space, designing trade show display, traveling to the trade show, and paying for meals and lodging during the event may seem too high for a single marketing event. However, if you have done sufficient pre-show marketing work before the event, the sales potential that trade shows bring to your business exceeds the investment by a considerable margin. Besides, when you calculate the cost of converting a prospect to a sale through a trade show, you will find that it is much lower compared to the cost of using other marketing approaches.
Levels the Playing Field
If your business or product has to compete with huge corporations, then you may not have the financial muscles to compete with them through expensive marketing approaches such as TV advertisements. Luckily, when it comes to trade shows marketing approach, the playing field is leveled. For instance, in a trade show, you have equal opportunities to get new leads as your bigger competitors, at an affordable cost. All you need is to rent a trade show space, set up a great trade show display, and do your best to convince people coming to your stand that you are reliable and your products are the best.
Create a Lasting Impression
The main purpose of exhibiting at a trade show is to showcase your business and products. With a properly designed trade show display that can attract the attention of attendees, a number of promotional products, and contests with sales collaterals and giveaways, you can create an impression that people will fall in love with and always remember.
The Takeaway
Overall, it is apparent that a trade show can have many benefits to your business. For instance, it can help you meet new leads and give you a fair chance to compete with your industry’s leaders. If you are looking for an experienced trade show display company, ExpoMarketing is your best bet. Get in touch with them today for more information about their products and services.