Tag: Online Shopping

Augmented Reality: The Future of Online Shopping

Augmented Reality: The Future of Online Shopping

Augmented Reality (AR) has become a buzzword that is thrown around but most people don’t know what it really is or how it works exactly. One good example of AR is when during a sporting match broadcast, the video is perfectly blended with the images of the ball’s trajectory. It involves mashing up the imaginary and real objects and presently coherent visuals.

AR is also widely used in advertisements and movies to make things more interesting. It might come as a surprise but augmented reality was first introduced more than 20 years ago. Although it is often seen as a ‘complex technology’, the truth of the matter is that AR has widely engulfed our day-to-day lives. Web developers are even more deeply involved with AR.

Businesses and people can now develop their presentation using AR (3D mode), due to the reduction in the cost of using AR. For example, SHOPIFY is a great example of AR linked sites. It is the first platform that has successfully merged AR with e-commerce. After Shopify’s success, more and more companies are adapting AR in their own models to gain a competitive edge in the market.

Some e-commerce stores are hesitant to adopt AR based setups due to the challenges involved but the levels of conversion plus the ROI makes it worthwhile to incorporate AR into a website. The current trend involves purchasing ready-made packets by ordering individual AR solutions from a web studio but this can end up costing more than hiring a specialized web developer and integrating the technology into the web page in your preferred customized manner.

A plethora of IT firms are currently studying AR technology from various different perspectives and trying to combine it with Virtual Reality technology. It is clear that these two technologies will be the dominant purposes of the technological world in the future. Facebook, Google, Amazon and Apple are extensively invested in exploiting the potential application of AR into services and products. Soon, Augmented Reality will be a common feature and it will contribute to improvement and expansion of web pages all over the globe.

AR technology will add value to the framework and will become a positive element in services and business sectors using AR to assist people to learn new concepts by visualization and enabling people to shop online by seeing full details of a product.

AR is here to stay and the future for AR is promising and exciting. To keep up to date on the latest tech news regarding augmented reality ensure you follow the Ultimate Online website.