Category: Buisness

Benefits Of Trade Shows In Marketing

Marketing

Trade shows are traditionally a popular way of marketing businesses, products, and services. Although advances in technology have significantly changed marketing, the value of trade shows as a marketing approach cannot be overemphasized. However, it is imperative for you to remember that the impact of a trade show will significantly depend on the quality of your trade show display. If you get it right, you will attract the attention of more potential customers and give them a lasting positive impression about your business. Below is a rundown of some of the top benefits of attending and exhibiting your products in trade shows.

High Lead Generation Potential

This is probably the most significant benefit that you can expect from displaying your products at a trade show. Some trades shows can have attendances of up to a hundred thousand people, or more, from many different countries. Each of the attendees is a potential lead for you to capture. Asking for their contacts during presentations and getting their business cards is an excellent way of getting new leads. However, it is essential for you to tell them that you will be contacting them after the trade show. It also pays to contact them immediately after the trade show when the memories of the event are still fresh.

Cost Effective Marketing

The cost of renting a trade show floor space, designing trade show display, traveling to the trade show, and paying for meals and lodging during the event may seem too high for a single marketing event. However, if you have done sufficient pre-show marketing work before the event, the sales potential that trade shows bring to your business exceeds the investment by a considerable margin. Besides, when you calculate the cost of converting a prospect to a sale through a trade show, you will find that it is much lower compared to the cost of using other marketing approaches.

Marketing

Levels the Playing Field

If your business or product has to compete with huge corporations, then you may not have the financial muscles to compete with them through expensive marketing approaches such as TV advertisements. Luckily, when it comes to trade shows marketing approach, the playing field is leveled. For instance, in a trade show, you have equal opportunities to get new leads as your bigger competitors, at an affordable cost. All you need is to rent a trade show space, set up a great trade show display, and do your best to convince people coming to your stand that you are reliable and your products are the best.

Create a Lasting Impression

The main purpose of exhibiting at a trade show is to showcase your business and products. With a properly designed trade show display that can attract the attention of attendees, a number of promotional products, and contests with sales collaterals and giveaways, you can create an impression that people will fall in love with and always remember.

The Takeaway

Overall, it is apparent that a trade show can have many benefits to your business. For instance, it can help you meet new leads and give you a fair chance to compete with your industry’s leaders. If you are looking for an experienced trade show display company, ExpoMarketing is your best bet. Get in touch with them today for more information about their products and services.

Article Marketing Works If You Follow These Tips

So you’ve written an article. It’s passionate and high-quality, and you think it’ll really benefit somebody. Great! But it won’t do anyone any good unless you can attract readers to your articles. The advice given here can help you in the process of finding an audience for your article so all your work doesn’t go to waste.

Be sure to have new and useful information in any email that you send out. If you don’t, the receivers may see it as spam and they’ll never enjoy the articles you want them to read. Failure to abide by this simple rule may lead to higher opt-out rates and a loss of goodwill.

If you have a lot of articles on a single topic, try combining them into an ebook. You can most likely splice them together without much effort and creating an ebook isn’t a hard task at all. Best of all, you can then sell that ebook and have profits coming from that, as well as, the individual articles.

Write only for your readers. While a large part of article marketing is appealing to search engines and article databases, if you write your articles for them, you will lose readers. Losing these readers actually will place you lower on search engine lists, essentially having the opposite effect of your original intentions.

Get rid of your word counting software. Focus your writing on thorough explanations and information and including only the content you find the most important. If your article is longer or shorter than you originally intended, that is allowable. Keep content heavy, and your word count will not matter as much.

If you are just starting out, choose only one article directory to work with. Look through each of the article directory databases to find out which one would suit you best, and work towards familiarizing yourself. Only using one directory will help you learn the ropes before you dive headfirst into the field.

Maximize the benefit of your articles by including at least one keyword or keyword phrase. You should use keywords throughout the article. The title can contain the keyword as well as the header or even the URL itself. Use this word throughout the entire article. Doing so makes it much easier to find your site in a web search.

If you are targeting your articles towards a particular niche or industry, make sure that you have mastered the appropriate slang or jargon. Do your research and be sure you have a good grasp of the subject. You want to convince your readers that you are an authority in the field so they will keep reading what you write.

Being suspenseful in an article is okay if you’re John Grisham, but it’s not okay if you’re a basic article marketer whose goal is to drive traffic to a website. Take it easy on writing a thriller. An article doesn’t have to be mysterious or contain plot twists in order to make it entertaining to a reader.

Make sure your article is short and easy to read. Creating an online article involves a different set of rules than if you were writing for a magazine or journal. Do not include any filler text, thus making each of your points clear. You want to appeal equally to both a reader who does not know about the topic, and a reader who has some knowledge in the field.

As was mentioned above, even the best articles will fail to make an impact on society if nobody reads then. Finding readers for your articles, however, doesn’t have to be a difficult process. Follow the advice given here and you’ll see an increase in interest for your writing right away.